Fabels by Fabindia

In this project I have put my Textile design skills to use, being brought up under the influence of a Textile designer(my mother), this project is very close to my heart! All the pieces seen in this project are handprinted, handmade, stitched and photographed under my direction.

Fabels, the fusion of Fabindia and Label, presents a contemporary brand offering Indian fabrics in western patterns for college and office goers. The collection features classic western cuts and styles, catering to both men and women, with a focus on young urban Indians. 

Unique Selling Proposition: I buy Fabels by Fabindia because I get authentic Indian handcrafted fabrics in contemporary western cuts.

Campaign Idea: Embracing the essence of each artisan, the campaign showcases linear illustrations of the respective artists within their artwork. The block printing artist is block printed on the fabric, the batik artist is handprinted in batik, creating a unique connection between the artist and the fabric. 

Headline: "Where every artist leaves an imprint." 

Copy: At Fabindia, we celebrate the rich cultural heritage of India and bring it to the world. Our vibrant community includes customers, designers, artisans, farmers, makers, and entrepreneurs who are forever inspired by the essence of Indian culture. Join us on this journey.